OUR 6 CORE VALUES ARE THE SPIRIT OF OUR BRAND
S
STRUCTURE + STRATEGY
We believe for creativity to thrive, there must be order and a clear framework that fosters the full expression of directed creativity.
With strategy and structure as part of our core values, we are able to provide a context and framework for our creative expressions and offerings allowing them greater relevance and impact for target market segments.
P
PRAGMATISM
We believe business best practices in the arts and culture sector are only as useful as their practical application and roll out.
Being pragmatic in our approach to creative work allows us to bring to market Minimum Viable Products (MVPs) that our clients can benefit from, while giving us the opportunity to further develop our output and scale.
I
INTEGRITY
We believe in holding ourselves to the highest levels of artistic integrity and creative authenticity.
Artistic integrity is critical to our quality assurance, as it ensures that our products are of the highest quality.
R
RELEVANCE
We believe in producing and curating products, services, and content that are relevant to the market segments they are meant to target.
By ensuring that all our offerings are relevant, we ensure that we give our clients, customers, and fans high-value at every turn.
I
INNOVATION
We believe in constantly innovating to create our products, services, and dynamic content we provide for our audiences.
By committing to innovation, we are able to consistently meet market demand, and in some instances drive industry trends.
T
TECH FOCUS
We believe in incorporating modern technological resources at the heart of our business operations processes.
By using technology to streamline our business processes, we are able to keep production efficient and ensure that products, services, and dynamic content are readily available to our clients and audiences.
Awe-inspiring & Bold Creative-tech Solutions Limited is the brainchild of Jamaican-born musician, creative business technologist, and entrepreneur Kerri-Anne C. Walker.
Kerri-Anne is a second-generation black woman in tech and a first-generation professional musician and entrepreneur. Her vision is to help men and women of all walks (and the communities, organisations, projects, and initiatives they serve) to design and implement the processes needed to bring their goals within reach.
Kerri-Anne is as passionate about the role of technology in simplifying our lives and work as she is about her art and creative expression. So much so, that her vision for Awe-Inspiring & Bold Creative-Tech Solutions Limited was born out of an uncanny ability to bring together the best in art, culture, and entertainment with business and technology to build authentic, sustainable, affordable, and profitable creative-tech solutions.
Introducing...
Our Operations Team
Together with our contracted Content Producers and Creative Talents, our operations team ensure that things here at Awe-Inspiring & Bold Creative-Tech Solutions Limited operate smoothly and efficiently.
Company Secretary
Introducing...
Our ASAP Methodology
We believe in merging business best practices and creative vision with powerful, accessible, & sustainable technology so that creative professionals and the organisations, initiatives, brands, and projects they serve will be able to affordably and profitably expand the reach of their work in the world and sustainably grow their revenue, without sacrificing authenticity.
We’ve built this philosophy into our ASAP methodology. ASAP is employed during the consultation phase of our process to ensure that we meet the four criteria that constitutes the methodology.
Sustainable
Our Methodology
Why ASAP?
Even at the highest level of their craft, many creative professionals lack the streamlined and automated business operations support needed to truly maximise and leverage said talents. This is due in large part to undereducation and underresourcing.
Too many independent creative professionals fail to understand that business best practices apply irrespective of what is being sold, some do. Among those who do, it is often true that they are unable to effectively apply them due to how they are presented.
ASAP and our other easy-to-implement business methodologies re-imagine core business best practices and make them easy to understand and implement for creative professionals and the less business savvy among us. Best of all, all our methodologies are repeatable and effective in its results.