About ABCtech
Digital Ecosystems + Tech. Management Solutions for Visionary Brands
Who we are in a nutshell.
At ABCtech, we are a creative technology management company that partners with high-touch brands to design, manage, and optimize digital ecosystems. We elevate your visibility, streamline your workflow, and amplify your impact—with elegance, precision, and purpose.
Mission
Vision
Our 4 CORE Values
T
Tech-Driven
We are committed to leveraging the right digital tools, systems, and innovations to streamline operations and accelerate growth for our clients.
“We use technology not for the sake of it, but to solve problems and build scalable, sustainable systems.”
E
Empathetic
We lead with emotional intelligence, listening deeply to both our clients and their audiences. Our strategies are people-centered and socially conscious.
“We believe that behind every brand is a community, and we work to understand its needs.”
C
Culturally-Fluent
We recognize the power of culture in communication. Whether working in Jamaica, Canada, or beyond, we help brands navigate cultural nuances with authenticity and grace.
“We do not just translate content—we translate meaning across cultural contexts.”
H
Holistic
We offer comprehensive digital solutions—from strategy to implementation—helping our clients integrate messaging, technology, and workflow into one seamless ecosystem.
“We connect the dots between systems, platforms, and people—so our clients can thrive.”
A Firm "NO!"
Most ventures begin with a bold idea. Ours began with a refusal.
A refusal to let creativity be diminished by disorganization. A refusal to let visionary minds go unseen because they lacked systems. A refusal to separate art from strategy, or tech from tenderness.
ABCtech is the elegant convergence of structure, spirit, and story.
“We use technology not for the sake of it, but to solve problems and build scalable, sustainable systems.”
Getting Started As Kei Dubb
It all began under the name Kei Dubb, a stage name turned startup by our founder, who saw firsthand the gaps in Jamaica’s creative economy. With no viable management models available in the local entertainment industry, she registered her own business, rolled up her sleeves, and began designing frameworks that would allow creatives to move from chaos to clarity.
Using traditional business models as a base, she reverse-engineered them for artists and service-based brands. Pricing systems became acronyms. Abstract deliverables became quantifiable packages. A five-minute stage performance on a backing track was no longer just a vibe, it was a product. And every product could now be tracked, resourced, and scaled. One of her signature systems, the PRICE model, helped creators determine unit costs and package structures through five clear principles: Product, Resources, Innovation, Cost, and Execution.
By applying business principles to artistic expression, she carried the design of an ecosystem where creativity and commerce could coexist without compromise. She also used technology to continue automating and developing those systems and refining what would eventually become the digital backbone of ABCtech.
“We use technology not for the sake of it, but to solve problems and build scalable, sustainable systems.”
From Kei Dubb to ABCtech
Using traditional business models as a base, she reverse-engineered them for artists and service-based brands. Pricing systems became acronyms. Abstract deliverables became quantifiable packages. A five-minute stage performance on a backing track was no longer just a vibe, it was a product. And every product could now be tracked, resourced, and scaled. One of her signature systems, the PRICE model, helped creators determine unit costs and package structures through five clear principles: Product, Resources, Innovation, Cost, and Execution.
By applying business principles to artistic expression, she carried the design of an ecosystem where creativity and commerce could coexist without compromise. She also used technology to continue automating and developing those systems and refining what would eventually become the digital backbone of ABCtech.
“We use technology not for the sake of it, but to solve problems and build scalable, sustainable systems.”
Scaling Sustainably and Replicating Success
That early vision, and her work building streamlined digital tools to support it, led to her selection as a Young Leaders of the Americas Initiative (YLAI) Fellow. From there, the doors opened. International recognition came not just for the idea, but for the systems behind the idea. Strategy, automation, and cultural nuance became the core of her craft.
As her portfolio expanded, so did the vision. With the support of her mother and the inspiration of community, ABCtech emerged as the parent brand for a powerful ecosystem of ideas: Kei Dubb (now Kei Dubb 365 LIVE – the app), Tech It Like a Girl, Black Girl Politica, and more. Each arm of ABCtech reflects a real-world need. Each product, program, and partnership is built to scale with intention.
We are not here just to manage content. We manage meaning.
We are culturally fluent, tech-forward, and unapologetically creative. We are Caribbean-born and globally aligned. We are ABCtech—and this is only the beginning.
“We use technology not for the sake of it, but to solve problems and build scalable, sustainable systems.”