Leading with Intention, Not Noise: How ABCtech is Championing Your Brand’s Soft-Power Era
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June 5, 2025
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This is where strategy meets storytelling. I’m Kerri-Anne C. Walker—founder, digital strategist, and creative alchemist behind ABCtech.
This space is where I share reflections from the journey—what I’m learning, building, testing, and teaching as I lead boutique digital transformations from behind the scenes.
Get inspired by fresh insights on tech, creativity, and entrepreneurship.
My ABCtech Founder’s Desk blog shares tools, trends, and visionary thought leadership for building dynamic digital brands.
I’m a multilingual creative strategist, a past YLAI Fellow, and a Visiting Scholar at the University of Notre Dame.
I’ve worked with founders, NGOs, and brands in over 6 countries. From my early music career in France to leading digital media ecosystems today—my story has always been about powerful pivots.
Some stories aren’t told, they’re built.
Before ABCtech was a consultancy, it was a conviction—a quiet knowing that the way we build online should feel as aligned as the vision behind it.
My name is Kerri-Anne C. Walker, and I’ve spent much of my life listening deeply—to ideas not yet formed, to systems that need rewriting, and to stories waiting for structure. My work exists where culture, creativity, and technology meet—less about doing it all, more about doing it well.
I began my career in the arts. Fluent in French, I launched my first professional music project while living in France, finding rhythm not just in song, but in story. That rhythm brought me home to Jamaica, where I would later become the protégé of reggae icon Toots Hibbert, learning firsthand the value of legacy, precision, and quiet power. Along the way, I studied linguistics, coached artists, built platforms, and earned international fellowships—from the Young Leaders of the Americas Initiative (YLAI) to a Visiting Scholar appointment at the University of Notre Dame.
ABCtech grew from these threads—a boutique digital consultancy designed for those who think deeply, move quietly, and lead with intention. Here, we don’t just launch websites or manage social feeds. We create ecosystems—of trust, of clarity, of brand experiences that feel lived-in and built to last.
This space was created for visionaries. If you’re one of them, you’re in good company.
Welcome to ABCtech.
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Purple isn’t just a brand color—it’s a power signal.
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I launched my first career on a jazz-fusion stage in France.
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I work from Kingston, build globally, and recharge intuitively.
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I create systems that feel soulful and scale-ready.
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I map my schedule around my cycle. (Yes, on purpose.)
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I’m obsessed with stories that rewrite the rules—especially yours.
Behind every pivot, there is purpose.
Join me behind the scenes for honest insights on building digital ecosystems that scale softly, sell with soul, and start with intention.
→ No spam. Just perspective.
