Awe-Inspiring & Bold Creative-Tech Solutions (ABCtech) was birthed out of my desire to see authentic creative living and service-based work supported in a strategic and systematic way that allows for greater ease, heightened proficiency, and sustainable profitability. 

This desire was realised through creatively re-imagining traditional business best practices using an acronym-based framework, and facilitating its application in a way that works with the natural and authentic working styles, brand identities, and goals of the client.